ESG Program Automated Report
Updated on 2021-03-30, included data as of 2021-03-22. This tool is scheduled to update on 10am PST weekdays.
Overview
This dashboard tracks the performance of ESG webpages across NACG and EACG sites. Below are summaries of performance over time, across countries, paid media channels, visitor types, and web journeys. The table of contents bar to the left provides easy navigate to different sections.
Key Insights
Year-to-date in 2021, there have been 6204 ESG visits, 246% compared to the same time last year.
The average number of ESG pageviews per visit is 1.78 ( 0.36 compared to Mortar), and 33.3 % of visits with an ESG pageview visit multiple ESG pages ( 11% compared to Mortar).
Across EACG and NACG, 63% of ESG visits never leave the “home” site section. Following “home”, the most visited section is “approach” on the NACG site (1022 visits) and “approach” on the EACG site (344 visits).
The aggregated bounce rate across the ESG experience is 21.91 %, -0.2% compared to non-ESG CG webpages.
Since Jan 2020, there have been 17448 web visits to ESG related web pages from across 24 countries.
High-level Summary
Country
- Since the launch of the new ESG experience:
- The US site has an average of 1075.6 visits per month, 312% compared to pre-launch.
- The Singapore site has an average of 352.7 visits per month, 59% compared to pre-launch.
- The UK site has an average of 156.2 visits per month, 69% compared to pre-launch.
- The Australia site has an average of 44.1 visits per month, 64% compared to pre-launch.
- The Spain site has an average of 29.9 visits per month, -7% compared to pre-launch.
- The Italy site has an average of 28.2 visits per month, -2% compared to pre-launch.
- The Ireland site has an average of 5.5 visits per month, 58% compared to pre-launch.
- The US site has an average of 1075.6 visits per month, 312% compared to pre-launch.
ESG Content and Traffic Sources
- Top five NACG site sections (November 2020 - Present). For more detail report, please visit the Content usage section of this analysis.
- home with 3656 visits at 13.07 % bounce rate.
- approach with 1022 visits at 5.58 % bounce rate.
- global citizenship with 1016 visits at 14.27 % bounce rate.
- materiality with 412 visits at 10.44 % bounce rate.
- approach-framework with 345 visits at 2.32 % bounce rate.
- Top five EACG site sections (November 2020 - Present).
- home with 3641 visits at 24.88 % bounce rate.
- approach with 344 visits at 4.07 % bounce rate.
- home-frameworks with 124 visits at 1.61 % bounce rate.
- philosophy with 116 visits at 7.76 % bounce rate.
- global citizenship with 94 visits at 10.64 % bounce rate.
- Top ten ESG URLs are listed below (November 2020 - Present).
- institutional/about-us/esg/esg-home.html with 1914 visits at 16.14 % bounce rate.
- institutions/sg/en/about/esg/esg-home.html with 941 visits at 12.43 % bounce rate.
- advisor/about-us/esg/esg-home.html with 853 visits at 11.61 % bounce rate.
- institutional/about-us/esg/our-global-citizenship.html with 660 visits at 16.36 % bounce rate.
- individual/about-us/esg/esg-home.html with 600 visits at 5.5 % bounce rate.
- institutional/about-us/esg/esg-approach.html with 532 visits at 4.7 % bounce rate.
- intermediaries/nl/en/about/esg.html with 289 visits at 20.42 % bounce rate.
- institutions/sg/en/about/esg.html with 279 visits at 12.9 % bounce rate.
- advisor/about-us/esg/esg-approach.html with 271 visits at 8.49 % bounce rate.
- institutional/about-us/esg/materiality.html with 268 visits at 11.94 % bounce rate.
- Top three traffic drivers are listed below (November 2020 - Present).
- Direct Traffic with 4874 visits at 34.8 % bounce rate.
- Organic Search with 3611 visits at 9.94 % bounce rate.
- Paid Search with 396 visits at 0.25 % bounce rate.
Audience - NACG
- Top five Institutions visiting ESG pages are listed below, for more detail report, please visit the Audience usage section of this analysis.
- LPL Financial LLC Organization with 36 visits at 2.78 % bounce rate.
- Edward Jones Organization with 28 visits at 10.71 % bounce rate.
- Infosys Limited with 20 visits at 15 % bounce rate.
- Northwestern Mutual Investment Svcs LLC Organization with 19 visits at 10.53 % bounce rate.
- Securities America, Inc. Organization with 14 visits at 14.29 % bounce rate.
- Top five Pods visiting ESG pages are listed below, for more detail report, please visit the Audience usage section of this analysis.
- XC Pod with 273 visits at 2.56 % bounce rate.
- ASRP Pod with 47 visits at 4.26 % bounce rate.
- FC Pod with 30 visits at 3.33 % bounce rate.
- XC Prospect with 6 visits at 16.67 % bounce rate.
- HNW Pod RIA with 3 visits at 33.33 % bounce rate.
- Top five Retail Segments visiting ESG pages are listed below, for more detail report, please visit the Audience usage section of this analysis.
- A2 - Priority with 76 visits at 2.63 % bounce rate.
- HP2 - High Potential Prospects with 69 visits at 5.8 % bounce rate.
- C - Long Tail with 65 visits at 3.08 % bounce rate.
- HP3 - High Potential Prospects, RW-A2 with 20, 20 visits at 5 %, 5 % bounce rate.
- B - Medium Priority with 17 visits at 5.88 % bounce rate.
- Breakdown of Individual vs Advisor vs Institutional sites.
- institutional with 2875 visits at 18.85 % bounce rate.
- advisor with 1264 visits at 17.41 % bounce rate.
- individual with 872 visits at 9.29 % bounce rate.
Audience - EACG
- Top five Institutions visiting ESG pages are listed below, for more detail report, please visit the Audience usage section of this analysis.
- The Goldman Sachs Group, Inc. with 14 visits at 14.29 % bounce rate.
- Barclays Capital, Inc. Organization with 11 visits at 18.18 % bounce rate.
- JPMorgan Chase & Co. with 9 visits at 11.11 % bounce rate.
- Citigroup, Inc. with 8 visits at 25 % bounce rate.
- BNP Paribas, Morgan Stanley & Co. International Plc with 7, 7 visits at 28.57 %, 28.57 % bounce rate.
- Breakdown of INST vs FIT vs IND sites.
- INST with 2523 visits at 22.83 % bounce rate.
- FIT with 1487 visits at 32.95 % bounce rate.
- IND with 309 visits at 34.95 % bounce rate.
Homepage benchmarks
Here ESG content performance is compared to other Enterprise pods (FI, PM, PC, CI, PM, and Mortar). Please note that while this is meant to provide broader context to ESG performance, it is not meant to rank campaigns.
Visitors spend and average of 1.4 minutes per pageview on the ESG Home page, compared to 0.66 minutes per pageview for non-ESG Enterprise pod pages ( 0.74 minutes).
The bounce rate for the ESG home page is 13.9% , compared to 22.5% for non-ESG pages ( -8.6 %).
Known individuals make up 13.4% of ESG visits, compared to 18.1% for non-ESG pages ( -4.7 %).
All
Organic
Inorganic
Journey benchmarks
All
Organic
Inorganic
Performance over time
Visit trend by country
Visitor trend
Content usage
Media Performance
by Regions
Visitor Analysis
Visitor Definition:
* Known intermediaries - Existing CRM (SFCD) contacts from NACG and EACG that we are able to identify on the website (cookie to PII mapping). * Likely intermediaries - Cookies that we are able to identify organization origins through IP address mapping. For this population, we have their locations but do not have PIIs. * Investors - Existing CG full service investors. * Unknown - Cookies that we are currently unable to identify origins or PIIs.
Visitor composition
Visitor composition by Country
Visitor composition by Site
Known organization list
Known visitor list
Others
Mobile and Desktop
| Mobile_flag | visits | visitors | timeSpent.per.visit | bource.rate | Avg.scroll.pct |
|---|---|---|---|---|---|
| Mobile | 2098 | 1795 | 1.79 | 18.21 % | 22.18 % |
| Non Mobile | 15174 | 12692 | 2.30 | 22.41 % | 25.93 % |
Operating System
| Operating.system | visits | visitors | timeSpent.per.visit | bource.rate | Avg.scroll.pct |
|---|---|---|---|---|---|
| Android | 496 | 445 | 1.57 | 13.91 % | 27.45 % |
| ChromeS | 43 | 39 | 2.07 | 6.98 % | 27.67 % |
| iOS | 8 | 8 | 0.22 | 75 % | 0 % |
| KaiOS | 1 | 1 | 11.02 | 100 % | 54.67 % |
| Linux | 57 | 50 | 0.80 | 33.33 % | 27.05 % |
| Macintosh | 10 | 10 | 0.15 | 80 % | 0 % |
| MobileOS | 1593 | 1341 | 1.86 | 19.4 % | 20.6 % |
| Notpecified | 4 | 4 | 0.04 | 75 % | 0 % |
| OS | 3460 | 2685 | 2.94 | 15.72 % | 25.77 % |
| RIMB | 1 | 1 | 0.67 | 100 % | 33.33 % |
| Windows | 11568 | 9873 | 2.13 | 24.38 % | 26.01 % |
| WindowserverandPdition | 21 | 21 | 0.30 | 47.62 % | 0 % |
| Windowsista | 7 | 7 | 1.49 | 14.29 % | 22.87 % |
| WindowsP | 3 | 2 | 12.55 | 33.33 % | 81.8 % |