ESG Program Automated Report

Country

• Since the launch of the new ESG experience:
  • The US site has an average of 1075.6 visits per month, 312% compared to pre-launch.
    
  • The Singapore site has an average of 352.7 visits per month, 59% compared to pre-launch.
    
  • The UK site has an average of 156.2 visits per month, 69% compared to pre-launch.
  • The Australia site has an average of 44.1 visits per month, 64% compared to pre-launch.
  • The Spain site has an average of 29.9 visits per month, -7% compared to pre-launch.
    
  • The Italy site has an average of 28.2 visits per month, -2% compared to pre-launch.
    
  • The Ireland site has an average of 5.5 visits per month, 58% compared to pre-launch.

ESG Content and Traffic Sources

• Top five NACG site sections (November 2020 - Present). For more detail report, please visit the Content usage section of this analysis.
  • home with 3656 visits at 13.07 % bounce rate.
  • approach with 1022 visits at 5.58 % bounce rate.
  • global citizenship with 1016 visits at 14.27 % bounce rate.
  • materiality with 412 visits at 10.44 % bounce rate.
  • approach-framework with 345 visits at 2.32 % bounce rate.
• Top five EACG site sections (November 2020 - Present).
  • home with 3641 visits at 24.88 % bounce rate.
  • approach with 344 visits at 4.07 % bounce rate.
  • home-frameworks with 124 visits at 1.61 % bounce rate.
  • philosophy with 116 visits at 7.76 % bounce rate.
  • global citizenship with 94 visits at 10.64 % bounce rate.
• Top ten ESG URLs are listed below (November 2020 - Present).
  • institutional/about-us/esg/esg-home.html with 1914 visits at 16.14 % bounce rate.
  • institutions/sg/en/about/esg/esg-home.html with 941 visits at 12.43 % bounce rate.
  • advisor/about-us/esg/esg-home.html with 853 visits at 11.61 % bounce rate.
  • institutional/about-us/esg/our-global-citizenship.html with 660 visits at 16.36 % bounce rate.
  • individual/about-us/esg/esg-home.html with 600 visits at 5.5 % bounce rate.
  • institutional/about-us/esg/esg-approach.html with 532 visits at 4.7 % bounce rate.
  • intermediaries/nl/en/about/esg.html with 289 visits at 20.42 % bounce rate.
  • institutions/sg/en/about/esg.html with 279 visits at 12.9 % bounce rate.
  • advisor/about-us/esg/esg-approach.html with 271 visits at 8.49 % bounce rate.
  • institutional/about-us/esg/materiality.html with 268 visits at 11.94 % bounce rate.
• Top three traffic drivers are listed below (November 2020 - Present).
  • Direct Traffic with 4874 visits at 34.8 % bounce rate.
  • Organic Search with 3611 visits at 9.94 % bounce rate.
  • Paid Search with 396 visits at 0.25 % bounce rate.

Audience - NACG

• Top five Institutions visiting ESG pages are listed below, for more detail report, please visit the Audience usage section of this analysis.
  • LPL Financial LLC Organization with 36 visits at 2.78 % bounce rate.
  • Edward Jones Organization with 28 visits at 10.71 % bounce rate.
  • Infosys Limited with 20 visits at 15 % bounce rate.
  • Northwestern Mutual Investment Svcs LLC Organization with 19 visits at 10.53 % bounce rate.
  • Securities America, Inc. Organization with 14 visits at 14.29 % bounce rate.
• Top five Pods visiting ESG pages are listed below, for more detail report, please visit the Audience usage section of this analysis.
  • XC Pod with 273 visits at 2.56 % bounce rate.
  • ASRP Pod with 47 visits at 4.26 % bounce rate.
  • FC Pod with 30 visits at 3.33 % bounce rate.
  • XC Prospect with 6 visits at 16.67 % bounce rate.
  • HNW Pod RIA with 3 visits at 33.33 % bounce rate.
• Top five Retail Segments visiting ESG pages are listed below, for more detail report, please visit the Audience usage section of this analysis.
  • A2 - Priority with 76 visits at 2.63 % bounce rate.
  • HP2 - High Potential Prospects with 69 visits at 5.8 % bounce rate.
  • C - Long Tail with 65 visits at 3.08 % bounce rate.
  • HP3 - High Potential Prospects, RW-A2 with 20, 20 visits at 5 %, 5 % bounce rate.
  • B - Medium Priority with 17 visits at 5.88 % bounce rate.
• Breakdown of Individual vs Advisor vs Institutional sites.
  • institutional with 2875 visits at 18.85 % bounce rate.
  • advisor with 1264 visits at 17.41 % bounce rate.
  • individual with 872 visits at 9.29 % bounce rate.

Audience - EACG

• Top five Institutions visiting ESG pages are listed below, for more detail report, please visit the Audience usage section of this analysis.
  • The Goldman Sachs Group, Inc. with 14 visits at 14.29 % bounce rate.
  • Barclays Capital, Inc. Organization with 11 visits at 18.18 % bounce rate.
  • JPMorgan Chase & Co. with 9 visits at 11.11 % bounce rate.
  • Citigroup, Inc. with 8 visits at 25 % bounce rate.
  • BNP Paribas, Morgan Stanley & Co. International Plc with 7, 7 visits at 28.57 %, 28.57 % bounce rate.
• Breakdown of INST vs FIT vs IND sites.
  • INST with 2523 visits at 22.83 % bounce rate.
  • FIT with 1487 visits at 32.95 % bounce rate.
  • IND with 309 visits at 34.95 % bounce rate.

All

Organic

Inorganic

All

Organic

Inorganic

Visit trend by country

Visitor trend

by Regions

Visitor composition

Visitor composition by Country

Visitor composition by Site

Known organization list

Known visitor list

Mobile and Desktop

Operating System

All visitors

United States

United Kingdom

Singapore